In analysis · score 67
Household water
Hardness, limescale, filters, descaling. Not rising damp.
Real Italian demand, hardness tools, filter affiliates. Low SEO overlap with IgroCasa.
Portals
Updated 2026-09-05
Live vertical
IgroCasa — damp, condensation, mould, calculators. It is the only public vertical today.
Later verticals
They are not live. Control Center scores them (demand, SEO overlap, maintenance). No fake portals.
IgroCasa — Live
In analysis · score 51
Indoor air
CO₂, VOCs, air change. Close to IgroCasa: cannibalisation risk.
Strong adjacency, but Qordac must not compete with IgroCasa on the same queries. After core authority.
In analysis · score 39
Radon
Indoor radon. Evergreen, institutional sources required, delicate monetisation.
Useful and under-covered, but needs authority and must not invent kit reviews.
In analysis · score 34
Heating use
Bills, thermostats, heat loss. Competitive SERPs, high tariff maintenance.
High economic potential, high maintenance: contradicts the low-maintenance principle.